One Physics-Enabled Model for Every Risk, Asset and Scenario.

Neara’s platform models the physical world of utility networks with physics-accurate simulations. Their engineering team is exceptional. Their marketing website was not keeping up with them.
The problem was structural. Every content change — a new case study, a product feature update, a conference landing page — required a pull request. Marketing was filing requests against engineering at a rate of 30 to 40 per quarter. Engineering was resolving them. But each resolution cost developer time that should have been going to the product.
The site itself had become the bottleneck. It had been built with good intentions and real constraints: custom PHP functions scattered through the templates, layout logic embedded in shortcodes, and a content model that only made sense to the developer who originally built it. A new team member couldn’t safely edit a page
without asking for a walkthrough first.
With 2.4 million monthly active users depending on Neara’s software, the product team had every reason to be focused on their core platform. They didn’t have the bandwidth to also run the marketing team’s content management system.

The brief was direct: give marketing their website back. Build a system where a non-developer can create a complete, on-brand product page without filing a single ticket — and without breaking anything.