CASE / 01 · WPVIP MARKETING SITE · GUTENBERG
How Microblink rebuilt their marketing site on WPVIP — and gave marketing a self-serve composition system in 12 weeks.
Microblink builds the BlinkID SDK that scans IDs in 70+ countries — that part wasn’t ours. What we built was the marketing engine around it.
WPVIP · Gutenberg · CloudflareQ4 2025 · 12 weeksClient
Microblink
Scope
Marketing website only
Engagement
12 weeks · fixed scope
Stack
WPVIP · Gutenberg · Cloudflare
TL;DR · The numbers
Marketing got their hands back on the website.
-78%
Page-build time
4 days → ~5 hours, no dev needed
42
Gutenberg blocks
Reusable, brand-locked, documented
-91%
Marketing tickets
Filed against engineering
99.99%
Uptime
WPVIP across 12 months
01 · Challenge